URL redirects can be used to redirect traffic from one web page to another. While changing the URL on your store, instead of showing a 404-page error and losing your traffic, you can create a Create Redirect URL to ensure your customers can still find what they're looking for and retain website traffic.
404 redirect SEO, 301 redirect SEO, and 302 redirect SEO will help you to maintain your SEO rankings along with the advantage to keep your website traffic intact.
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