How to start a fashion brand online: The story of India's fastest growing men's wear label
“Clothes mean nothing until someone lives in them.”
There is nothing more affluent than the classic, timeless fashion of quality clothing. They contain the colors that define us, the touch that comforts us, and the memories that affirm confidence in our deepest strengths.
Have you ever wondered what it takes to create fashion and bring it to the streets? Here’s a story of Qarot Men, a brand that manufactures elegance & style and makes it accessible to every nook and corner of the country.
Qarot Men is a men's fashion brand that believes in contributing to the clothing culture with quality, utility, and remembrance. Established in 2018, this brand has delighted thousands of customers by selling its products online. With a vision of establishing itself as an all in one men's fashion brand that delivers intuitively curated authentic products; Qarot Men is already on to a wonderful start!
Akhil, the founder of Qarot Men began a humble journey in his career with a larger-than-life dream - to transform the existing dullness of men’s fashion in India. It must have felt like too big an aspiration if he were to share it with someone three to four years ago. But none of that mattered. With relentless determination and an extremely patient mindset, he did what was required of him to fulfill this dream.
From Vision to Reality: The Qarot Men story
It all started back in the spring of 2018 when Akhil decided to pursue his zeal for fashion by introducing a men’s wear label. In the clothing industry, there are ways for quicker success. But Akhil was adamant about being a true change maker and shortcuts did not interest him. With a will for hard work and endless patience, he took every step carefully enough to not affect the quality and authenticity of his products.
By setting up an in-house manufacturing unit, he ensured that the products do not compromise on quality. His team is a group of motivated designers & craftsmen that are continuously analyzing the needs of young people in the men’s fashion line. They kept innovating just like they kept expanding the range of their products. Within the span of a few months, Qarot Men had the potential to fulfill every men’s wear requirement.
From streetwear to formals, from jackets to gym shorts; Qarot Men has an exclusive collection of men’s clothing that boasts an unmatched superior quality. Today, the brand is recognized for its vastly exclusive catalog. Over time, it has gained a lot of acceptance and approval from its clientele. You can check out their wide range of products here.
Starting the E-Commerce journey
After its inception in early 2018, Qarot Men succeeded in building an exquisite catalog. However, its reach remained limited. Besides, Akhil had bigger plans for his brand.
After some research, he decided to take Qarot Men online. Given the quality and exclusivity of Qarot Men products, it made sense. E-Commerce is the ideal way of selling if you really believe in your product. It can reach the locations where a physical store is not feasible to set.
However, before making any big business decision, Akhil studied the market, analyzed the demand for his products, and looked out for the most efficient E-Commerce platform suitable for his needs. Shopaccino has been Qarot Men's first choice for its E-commerce website development from the very beginning.
It took less than a week to set up an attractive website and list all the products on it. Having the privilege of an online store, Akhil didn’t have to worry about restricting the sales to a single city. It became apparent to him that now he can appeal and invite a larger demographic to try out his products.
But it doesn’t just end at setting up an online store.
How Qarot Ment is supporting and empowering craftsmen’s life:
To ensure the maintenance of quality, Akhil had decided from the very beginning that all manufacturing be done under his supervision. Since its initial stage, Qarot Men had its own manufacturing unit. This proved to be a good decision, business-wise, as they had already tripled the no. of products they started with.
Akhil, the founder of Qarot Men, is a young design virtuoso. With his own manufacturing setup, he is supporting the livelihoods and empowering the craft of several craftsmen.
Because of his unending zeal for innovation, Akhil has also been involved in educating his production team through online learning and YouTube videos. This keeps him and his staff at the top of their creative selves. Furthermore, they together create an ideal work environment inspired by learning and innovation.
Building a community of fashion admirers:
With the help of social media advertising, Qarot Men built a community of loyal, recurring clientele that not only buy products from them but are actively involved in giving feedback and sharing their experiences. In doing so, the brand is expanding the horizons of men’s fashion in India by ending the monotony that currently exists.
Men’s fashion has always been a bit of a paradox since the available options are very limited. Qarot Men and its community are together tackling down the issue by promoting a sense of taste & style instead of promoting their products.
With the support of its community, Qarot Men doesn’t have to worry about sales anymore. They can do what they do best - innovate. And they have so been doing it for the last two years. The collection keeps expanding with new designs, a new set of products is added every once in a while.
It is not a case of overnight success though; it is one of careful planning, endless patience, and relentless determination. With all those values, Qarot Men continues to introduce new trends as the norm in men’s culture.
If you’re reading this while trying to decide if you should get into E-Commerce or not, the biggest takeaway from Qarot Men’s story is that it’s not a matter of luck or chance. Your success is dependent on how far you are willing to go in order to achieve it. If you think you’re motivated and determined to push your boundaries, by all means, TAKE YOUR CHANCES.