As technology continues to advance at a breakneck pace, it's no surprise that the future of mobile commerce app is an exciting and dynamic space to watch. In 2023, we can expect to see a number of trends emerge that will shape the way we shop and conduct business online.
However, with the increase in trends in such a fast-moving industry, mobile application developers need to keep up with the pace of ever-changing technology. Thus, we have listed all the upcoming future trends of commerce mobile applications to keep you ahead of your competition.
The Rising Trend of Mobile Commerce Application
All that customers are seeking these days is convenience and ease of shopping. Incorporate all such features in your mobile application that addresses the pain points of your customers while providing them with an effective solution for their use.
Social commerce is another rising trend in mobile applications that connects you with your omnichannel customers. You can utilize the power of social media platforms and use deep linking to divert your customers directly to your mobile application. It will help you to facilitate online transactions and expand your business rapidly.
This trend has gained significant momentum over the past few years as social media platforms such as Facebook, Instagram, and Pinterest have introduced features that allow businesses to sell products directly through their platforms and also redirect purchasers to your mobile commerce app.
Take advantage of multiple social media advertisements to target a large base of customers and deep link them to a particular product page of your mobile application. The deep insights of social commerce will also help you to understand your customers purchasing behavior, interests, and preferences in a better manner.
A majority of the customer base accessing these platforms use their respective mobile apps and thus is a crucial element in your M-commerce journey.
Staying up-to-date with social commerce and incorporating it into your mobile app strategies will help you see significant benefits in terms of customer engagement, sales, and brand loyalty.
Simplify shopping experience and eliminate the hassle of going through multiple procedures for order and payment processes for your customers. Providing customers with a quick ordering facility on your mobile app will enable them to instantly purchase their required products in a single-go. Look for an e-commerce platform with mobile app to get all the solutions in a single place.
It can also help you to reduce your cart abandonment rates. Often, customers abandon their shopping carts during the checkout process if the process is too complicated or time-consuming. By simplifying the checkout process, you can reduce the likelihood of customers abandoning their carts.
Personalized Purchasing Experience
Provide a personalized purchasing experience to your customers with your mobile application and leverage the power of commerce mobile application. Provide personalized offers and promotions to customers based on their shopping behavior, preferences, and purchase history, which can increase customer loyalty and retention.
With the vast amount of data available through mobile devices and online shopping behaviors, companies can now leverage this information to create a more personalized and engaging shopping experience for their customers. In addition, companies are using mobile apps to provide personalized assistance and support throughout the purchase process.
You can ignite and motivate repeat purchase behavior by providing customers with personalized post-purchase experiences, such as follow-up emails, recommendations for related products, and invitations to review products.
Another rising trend in mobile application trends focuses largely on the B2B market segment that is booming like never before. Create a robust mobile application that facilitates all your business-to-business operations quickly and makes commerce simplified.
Display the products on B2B pricing directly to your fellow business customers and allow them to quickly order their bulk orders without having to log in the credentials again as in the case of a website. Keep a track of their order history, provide regular notifications to update them with recent updates, and much more.
B2B commerce has evolved to a great extent over the years and is gaining high popularity in recent years. E-commerce mobile application development centric to B2B commerce will simplify the entire process for most of the businesses involved in the process resulting in higher profits for you and your customers.
They can easily make repeat purchases frequently based on their order history without having to manually add the same products over and over again. Enhance and fasten up your commerce journey by optimizing your B2B order placement and other business operations as per your targeted business customers.
Product QR Code Scanning
Allow customers to scan a particular product's QR code to get all the necessary information about that respective product. QR codes are the recent trend that is gaining higher recognition in the commerce industry.
You can find a majority of mobile app ecommerce platforms hopping on to the trend of QR code scanning functionality to provide their users with a better experience.
It has changed the way of shopping and shaken hands with the ever-changing needs of customers to deliver exceptional and useful results. By allowing customers to scan a particular product's QR code, businesses can provide a wealth of information about that product, including its features, specifications, pricing, and availability.
QR codes offer a simple and efficient way to connect customers with information about products. With the widespread use of smartphones and mobile devices, customers can easily scan QR codes using their device's built-in cameras, making it a convenient and accessible option for shoppers.
As the use of QR codes continues to grow, businesses that adopt this trend will be better positioned to compete in the ever-changing commerce landscape.
Better Omnichannel Integrations
Integrate various channels, such as online, mobile, and physical stores, to provide customers with a consistent and cohesive shopping experience. Reach a wider audience and drive sales growth, as customers can shop from any channel and enjoy a consistent experience by fostering omnichannel.
Furthermore, omnichannel integration can provide you with valuable data insights into customer behavior, preferences, and purchase history across all channels so that you can easily optimize your business strategy accordingly.
Another crucial aspect that you can add to your mobile app is - Offering flexible fulfillment options, such as buy online, pick up in-store (BOPIS), and same-day delivery to enhance the shopping experience and increase sales.
EMI and Flexible Payment Options
Bring ease of payment to your customers by integrating various payment options like EMI-based payment, Buy now, Pay later options, etc. Through such options, you can easily earn the trust of customers while staying at one of the most convenient destinations to shop from.
Furthermore, integrating trusted payment gateways is designed to provide secure payment processing, ensuring that customer data is protected from fraud and other security threats, thus establishing a more secure option.
Providing customers with multiple payment options can increase their satisfaction with the shopping experience, leading to repeat business and positive word-of-mouth.
Security and Privacy
With the rise in the adoption of digital technologies, security, and privacy are becoming increasingly important. After all, nobody wants their data to fall into the wrong hands. Therefore, it is important to look up towards enhanced security and data privacy features for a smooth commerce experience.
You can provide the facility to your customers to request for deleting their confidential data or delete their accounts as per their will. Another latest trend in maintaining security is end-to-end encryption. This means that the data being sent between the user and the server is encrypted.
This prevents anyone who might have access to the data in between the user and the server from being able to see it.
As we look toward the future of mobile applications, it's clear that innovation and creativity will continue to drive the industry forward.
As consumers increasingly rely on mobile devices for everything from shopping and entertainment to communication and productivity, developers must stay on the cutting edge of technology and design to deliver the seamless experiences that users demand.
Thus, Shopaccino provides effective e-commerce mobile application solutions embedded with the latest trends and technology that keeps changing as per the changing demands and updates of the market. You can check out our Mobile App feature page to know more.