Over the past decade, e-commerce has been one of the fastest growing segments of the business industry. The popularity of the online marketplace shows no signs of slowing down, so considering the scenario of the market it is the perfect time to start selling or providing services from the e-commerce platform.
With an e-commerce store, potential and loyal customers can reach you from anywhere across the globe at any time. But if your e-commerce store isn’t set up properly, it won’t attract visitors, and more importantly, engage those existing visitors resulting in a downfall in brand recognition and keep them away from coming back.
In today's competitive era there are lot of online stores out there who are dedicated solely to your business areas of product & services. As a new seller, you need a perfect planning to set up your store properly to give an edge and differentiate your business from your competitors for the great chance of success.
In this blog, I will share with you all the key elements that are fundamental for any e-commerce store to be set up properly for a successful and continually profitable business. By implementing these factors, you’ll be better prepared to create a solid, sustainable store that runs well and can scale up easily.
MAKING AN E-COMMERCE WITH ALL THE IMPORTANT ELEMENTS INTEGRATED IS THE KEY TO SUCCESS
1. Selection of Unique & Attractive Theme
For any website to attract visitors and maintain their interest – which is surely what any business wants – the look and style must be attractive. A website theme helps to determine its design. Typically a website theme will include:
The type and size of the fonts on the web page
The color schemes and the aesthetics of the site
Getting the theme right is important; the website may contain exceptional content, but unless it is attractive and holds your visitors interests those efforts will come to nothing.
Some key points which you should keep in mind before choosing the themes for your store
What are the desired features you want for your store
In what manner you want your product to be displayed
How many products & which kind of product you want to display
Is the layout of the theme support your goals
Implementing these points will help you to get the perfect theme according to your store but it can sometimes be a bit difficult for you to get the best out of these themes in the first time.
But with your Shopaccino store, you can start with a default theme. If you want something completely unique & want to differentiate your store from others, in that case, there is an availability of an option you can customize the theme according to your requirement. At Shopaccino, there are variety of themes with different features and styling options. You can also select the themes based on your industry. These theme works incredibly well & also provide you help to understand that what theme best suits to your e-commerce store.
2. Upload Your Brand Logo
Your logo will be the first thing that customers see. Your logo summarizes what your brand is about. Your business logo is important because it creates the first memory and recognition point for your customers. With clever design and smart use of fonts and colours, it can truly create a lasting impression. For you to stand apart from your competitor and isolate yourself from the masses of businesses in the internet community, you need to identify yourself. And there is no better way to do with an attractive logo.
LOGO, creates your identity, an impression which lasts forever in the minds of the audience!
With your Shopaccino store you can also add logo with few simple steps and it also enables you to choose the logo position as left or centre as per your desire.
3. Product Uploading
Product pages are important for a successful setup of an e-commerce store. Products merchandising improves the customer's experience. Presenting a product with right description, specifications, appealing title and sharp images will help you to setup a proper store and will differentiate your store from others. It will also enable your store to cross and up-sell products.
With your Shopaccino store, you can easily upload your products and add details like product category, product name/title, vendor/supplier name/title, summary, description about the product, product code/SKU, barcode details, selling price, multiple photos of a single product, minimum & maximum quantity for order & product, wholesale price, tax rate, variants/options, size chart, shipping, labels & search tags etc.
4. Categorization & Sub categorization of Products and Services
Categorization is one of the main strength of an e-commerce website. Product categories & sub categories organize the product display on your e-commerce store. The subcategories organize products within particular categories, making it easier for shoppers to find what they are looking for. E-commerce store needs proper labeling and optimization of the category pages to enhance the user's experience and the usability of the store.
An easy way to manage your categories is to think and view your site like your customer would do. When your customers visits your store, they want that by spending less time, they find what they are exactly looking for.
With your Shopaccino store, you can create the categories and subcategories for the proper understanding of the customer needs, you can even choose banner & feature image for a particular category from your Shopaccino store.
5. Shipping Partner
There are many important aspects to run an online business and shipping is one of them.It can make or break your business. Without a shipping strategy, you could end up with a business with no profit. Even if you have a good strategy, choosing the wrong shipping service provider means your customers could have a poor experience and never return — or maybe worse, share negative feedback. Before you take your first order, you need to decide what shipping methods you want to use, and then set up your store's shipping so that your customers can choose a delivery method at checkout.
" Your brand image is subject to the service level of your shipping provider"
So for a successful e-commerce business, you always need to provide a sound shipping service to your customer to build a great relationship with your customer.
You can manage all your shipping on Shopaccino store. In Shopaccino you can choose different headings like shipping rate, shipping agency & shipping pin code. By selecting any of these you can choose your shipping services accordingly. You can even create the shipping zones according to your choice & also define the shipping charges based on order amount or weight.
6. Payment Gateways
Payment gateway plays a vital role in e-commerce transaction process authorizing the payment between merchant & dealer. It's very important to choose a method to accept payments on your e-commerce store. The payment process is a step what puts the “commerce” in your e-commerce store. When you use a payment processor, you don’t have to worry about securing financial transactions because the processing website will take care of it for you. You must choose the best payment option for your customer so to avoid any confusion at the time of checkout to make the process easy and simple for them.
With your Shopaccino store, you can enable a variety of payment options for your customer. The payment process is an important step toward getting paid by your customers. There are several ways to get the payment from customers like PayPal, Bank transfer, Paytm etc. You can also integrate the payment gateway medium according to your business sustainability.
7. Add Your Store Policies
This feature is very important for a proper setup of an e-commerce store. When you sell your products online via an e-commerce store you are not available for your customers physically. Before customers check out from your store, they need to have access to your store policies as refunds/return & cancellation, privacy and terms & condition and shipping policy etc.
So You must add your store policies by adding a separate page so it can be displayed in your store at a prominent place.